Canada’s First All-Canadian Electric Vehicle

Canada is stepping into the global spotlight with Project Arrow, the nation’s first fully Canadian-built electric vehicle. This isn’t just a car. It’s a statement of innovation, sustainability, and national pride. Designed and engineered by some of Canada’s brightest minds, Project Arrow represents a bold leap toward a cleaner future. From its advanced battery technology to its eco-conscious materials, every detail has been crafted with purpose: to prove that world-class electric mobility can be homegrown. Whether you’re passionate about cutting-edge technology, committed to protecting the planet, or simply curious about the future of driving, Project Arrow invites you to experience what’s possible when vision meets Canadian ingenuity.

A Legacy of Building for Others

For decades, Canada has been a global powerhouse in the automotive world. Our assembly lines have produced millions of vehicles, and our skilled workforce has earned a reputation for quality and excellence. Yet, for all our contributions, we’ve always been building for someone else. The badges on the cars rolling out of Canadian factories have belonged to brands from Detroit, Tokyo, and Stuttgart. But what if we built one for ourselves? What if we harnessed our nation’s talent to create a vehicle that was, from concept to completion, entirely Canadian?

A Truly Canadian Collaboration

That question is the driving force behind Project Arrow. More than just a car, it is a declaration of intent, a bold and ambitious answer to the call for a zero-emission future, engineered by us, for us. Spearheaded by the Automotive Parts Manufacturers’ Association (APMA), Project Arrow is the single largest industrial collaboration in the history of the Canadian automotive sector. It brings together over 50 partners, from innovative tech startups and world-class parts suppliers to leading academic institutions like Ontario Tech University, right here in the heart of Canada’s auto sector. The mission: to design, engineer, and build a zero-emission concept vehicle that showcases the full strength of our domestic supply chain.

Engineered for Our Home and Native Land

The result is a vehicle that is unapologetically Canadian. It’s engineered to thrive in our demanding climate, with an advanced battery thermal management system that ensures reliable performance and range, even through the harshest prairie winters. With an estimated range of over 500 kilometres, it’s built to conquer the vast distances of our nation, from coastal highways to the urban core. Its dual-motor, all-wheel-drive system delivers over 550 horsepower, providing the confidence and performance needed for Canada’s diverse and often challenging terrain. This isn’t just an electric vehicle; it’s a vehicle that understands what it means to be driven in Canada.

Innovation from the Inside Out

Inside, Project Arrow is a rolling showcase of Canadian innovation. The cockpit features a seamless digital interface, offering intuitive control over navigation, entertainment, and advanced driver-assistance systems. But the innovation goes deeper, right down to the materials themselves. The design incorporates sustainable, lightweight composites, some even derived from Canadian agricultural products, reducing the vehicle’s environmental footprint without sacrificing luxury or safety. It’s a testament to our ability to merge our natural resources with our technological prowess, creating a car that is as smart and sustainable as it is powerful.

More Than a Car: A National Symbol

Ultimately, Project Arrow is more than the sum of its parts. It’s a proof of concept designed to show the world, and ourselves, what Canada is capable of. It’s not intended for mass production in its current form; rather, its purpose is to attract global investment and demonstrate that the components, technology, and talent needed to build the next generation of electric vehicles exist right here at home. It’s a catalyst for job creation, a platform for research and development, and a symbol of national pride.

Like its aviation namesake, the Avro Arrow, this project represents a pinnacle of Canadian ingenuity. It’s a bold vision for a self-sufficient, innovative, and sustainable automotive future, a future that is, for the first time, truly and completely our own.